Growth Review
This review is about who your website brings in. Every one of the 38 searches Google tracks for your site targets the bare homepage, none of them your real dedicated domestic or agriculture solar pages. Only one search, "pv panels," earns any traffic at all, your entire 2 visits a month. Your biggest-volume search, "solar panels" at 6,600 a month, sits 45th and earns nothing. It's all detailed below, with what to do about each one.
Not one of your 38 tracked searches points at a page other than the homepage. That includes your real dedicated domestic and agriculture solar pages, both live, neither tracked for anything. Only the row below with a green badge earns any traffic.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| pv panels | 720 | 12th. Your entire month of traffic, 2 visits, comes from this row. | 12th |
| solar panels dublin | 480 | 14th, your own home market. Zero visits. | 14th |
| solar power solutions | 210 | 17th. Zero visits. | 17th |
| photovoltaic installation | 170 | 18th. Zero visits. | 18th |
| solar panels | 6.6K | Your biggest tracked search, sitting 45th. Zero visits. | 45th |
When every ranking sits on one page, the homepage has to answer every search at once: Dublin, agriculture, domestic, installation, cost. A page trying to be everyone's answer usually ends up not being the strongest answer to any one of them.
None of these need a redesign.
This is not a design problem. The site has real dedicated pages for domestic and agriculture solar, a real rooftop photo, and a real three-benefit row already built. This is steady monthly work: give each real search its own page instead of asking the homepage to answer all of them.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
Around 7,400 people a month typing these words into Google.
2 real visits a month currently arrive, all from a single search for a part.
Your biggest search, "solar panels" at 6,600 a month, sits 45th and earns nothing.
That gap between 7,400 searches and 2 real visits is not the same as 7,400 lost visits. It's demand that exists, with nothing on the site currently built to answer most of it. You know your close rate and what a job is worth. That's the sum worth doing on your side.
Your tracked searches are up 5.6% over the last month, real movement in the right direction. Traffic is down 67% over the same period. Those two numbers moving apart is worth acting on now, before the gap widens further.